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Sincerity and Transparency Are the Keys to Genuine Customer Loyalty
Many so-called customer loyalty programs fail because they seem a rigged game to the purchaser. There are plenty of ways to do it right.
View ArticleCan 'User-Experience' Experts Become 'Customer-Experience' Experts?
Small companies have mastered user experience; now it's on to the frontier of customer service.
View Article3 Fundamentals of Better Customer Experiences
"Talk to me like I'm a person. . . not in robot code" is one of them.
View ArticleThe Road From Product to Experience for Luxury Offerings
People prefer to spend their money on experiences over things and access over ownership.
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